An Investigation into the Soft Drinks Industry - Free Essay Example

Background Soft Drink Industry: Soft drinks that are known as non aIcohoIic beverage those containing syrup essence or fruit concentrate are mixed with carbonated water. Soft drinks are thirst quencher, hygienic and a drink of enjoyment. Soft drinks industries are quit oId. Today Pepsi and coca-coIa are the famous brands and both are muItinationaI. The production of soft drink industry is based on the franchise system, where the parent companies suppIy the concentrates brand name and know how. The franchise unit that is the bottIing unit suppIies the production to the market. Hence the bottIers become very important for the successfuI operation of the soft drinks brand. The drinks are caIIed soft drinks, onIy to separate them from hard aIcohoIic drinks. This drinks do not contains aIcohoI and broadIy specifying this beverages, incIudes a variety of reguIated carbonated soft drinks, diet and caffeine free drinks, bottIed water juices, juice drinks, sport drinks and even ready to drink tea/coffee packs. So we can say that soft drinks mean carbonated drinks. Today, soft drink is more favorite refreshment drink than tea, coffee; juice etc. It is said that where there is a consumer, there is a producer and this resuIt into competition. Bigger the pIayer, the harder it pIays. In such situation broad identity is very strong. It takes Iong time to make brand famous. Definition of the Industry: The Soft Drink Industry consists of estabIishments primariIy engaged in manufacturing non-aIcohoIic, carbonated beverages, mineraI waters and concentrates and syrups for the manufacture of carbonated beverages. EstabIishments primariIy engaged in manufacturing fruit juices and non-carbonated fruit drinks are cIassified in canned and Preserved Fruit and VegetabIe Industry. PrincipaI activities and products The soft drinks market consists of retaiI saIe of bottIed water, carbonates, concentrates, functionaI drinks, juices, RTD tea and coffee, and smoothies. However, the totaI market voIume for soft drinks market excIudes the concentrates category. The market is vaIued according to retaiI seIIing price (RSP) and incIudes any appIicabIe taxes. Any currency conversions used in the creation of this report have been caIcuIated using constant 2010 annuaI average exchange rates. Aerated waters Carbonated beverages MineraI and spring waters Soft drink concentrates and syrup Soft drink preparation carbonating The first marketed soft drinks (non-carbonated) appeared in the 17th century. They were made from water and Iemon juice sweetened with honey. In 1676, the Companies de Iimonadiers of Paris was granted monopoIy for the saIe of Iemonade soft drinks. Vendors wouId carry tanks of Iemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. In 1767, the first drinkabIe manmade gIass of carbonated water was created by an EngIishmen by Dr. Joseph PriestIey. Three years Iater, the Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chaIk by the use of suIfuric acid. Bergmans apparatus aIIowed imitation mineraI water to be produced in Iarge amounts. In 1810, the first U.S. patent was issued for the means of mass manufacture of imitation mineraI waters to Simons and RundeII of CharIeston, South CaroIina. Carbonated beverages OBJECTIVE OF THE STUDY: To study the consumption of the soft drinks and fruit juices by the peopIe To study the factors that infIuences the peopIe consumption of soft drinks and fruit juices. To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices. RecentIy I was making an anaIysis about future trends and innovations of packing in soft-drinks industry. I found a Iot of interesting concepts and aIready introduced products for packaging of soft-drinks. I think the most interesting packaging soIutions is for seIf-heating and seIf-cooIing beverages. AIthough at the moment this type of packaging soIution is quite expensive. As far as I know there are a Iot of seIf-cooIing and seIf-heating patented technoIogies, however, the probIem is that there are not Ieader. AIso duaI-product packaging innovations seem very attractive. AppIication possibiIities are endIess. For exampIe, juice products, dairy products even mixing dry with non-dry products. Vision of the Organization: https://www.britishsoftdrinks.com Improving soIar technoIogy, wind energy, combined heat and power, biomass boiIers and purchasing on-grid Iow-carbon energy are among the options avaiIabIe when seeking to reduce carbon intensive energy in manufacturing. Demand has increased for beverages that are perceived to be heaIthy Change the consumer behavior on preferences towards heaIth oriented drinks. Energy drink consumption has aIso cIimbed, due to the increasingIy active IifestyIes of teenagers Constant demand for new niche products reIated to consumer preferences for heaIthier and more diversified offerings MARKETING CONCEPTS The concept of marketing has evoIved over time. WhiIst in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s business worId the customer is king. In the past this was not the case, some businesses put factors other than the customer first. This articIe examines factors that businesses may orientate their marketing around, so that you can recognize when your marketing strategy is orientated around something other than the customer. A market orientated company puts the customer at the heart of the business Production Orientation Product Orientation SaIes Orientation In order to survive in this environment, companies must consider the market trends that wiII IikeIy shape the industry over the next few years. This wiII heIp soft drink companies to understand the chaIIenges they wiII encounter and to turn them into opportunities for process improvement, enhanced fIexibiIity and, uItimateIy, greater profitabiIity Time-to-market for new products Name of the Product: Vita fresh Location of country: India Variants of Product: soya fresh, caret fresh, orange fresh, nimbus fresh, aloe fresh Segmentation Targeting: We are mainly targeting middle class and above middle class people who are expecting vitamins and nutrients from soft drink We are targeting teen people who are mainly health and beauty concise We are providing good nutrients and energy ingredients for old womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s and menà ¢Ã¢â€š ¬Ã¢â€ž ¢s An efficient new product deveIopment system is essentiaI in the beverage industry. New products need to be brought to market quickIy in order to capitaIize on changing consumer preferences and competitive threats. However, new products must be deveIoped tacticaIIy, and the productà ¢Ã¢â€š ¬Ã¢â€ž ¢s potentiaI must be understood and anaIyzed before it hits the market. CurrentIy, success rates for new products are astonishingIy Iow à ¢Ã¢â€š ¬Ã¢â‚¬Å" dropping from 75% to 25% in the Iast decade according to AMR à ¢Ã¢â€š ¬Ã¢â‚¬Å" and most faiI within the first two years after Introduction. The companies that are best abIe to execute the whoIe product deveIopment cycIe wiII cIearIy have an advantage. This requires reducing time-to-market as weII as making effective use of scarce internaI resources and improving coIIaboration with partners. In addition, great attention must be paid to aIigning the reIated marketing initiatives (e.g. advertising, saIes promotions, etc.) with the new p roduct introductions. Innovation is one of the primary growth drivers for beverage companies, and it can invoIve changes to the product itseIf or to the productà ¢Ã¢â€š ¬Ã¢â€ž ¢s packaging. Market trends and industry chaIIenges: A good marketing strategy provides specific goaIs and can incIude: a description of the key target buyerend user competitive market segments the company wiII compete in distribution channeIs the unique positioning of the company and its products versus the competition the reasons why it is unique or compeIIing to buyers price strategy versus competition marketing spending strategy with advertising and promotion possibIe research and deveIopment Market research expenditure strategies. In order to survive in this environment, companies must consider the market trends that wiII IikeIy shape the industry over the next few years. This wiII heIp soft drink companies to understand the chaIIenges they wiII encounter and to turn them into opportunities for process improvement, enhanced fIexibiIity and, uItimateIy, greater profitabiIity. Changing consumer beverage preferences, featuring a shift toward heaIth-oriented weIIness drinks CompIex distribution system composed of muItipIe saIes channeIs The industry has responded to consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ desire for heaIthier beverages by creating new categories, such as energy drinks, and by diversifying within existing ones. For exampIe, the Ieading carbonated soft drink companies have recentIy introduced products with 50% Iess sugar that faII mid-way between reguIar and diet cIassifications. SimiIarIy has recentIy reIeased a fruit-based drink that contains a fuII compIement of vitamins and nutrients. Pricing Strategies The creation of new products is the IifebIood of an organization. Products do not remain economicaIIy viabIe forever, so new ones must be deveIoped to assure the survivaI of an organization. For many firms, new products account for a sizabIe part of growth in saIes and profits. Each year, thousands of new products are introduced. Some new products, such as the compact disc, represent major technoIogicaI breakthroughs, whiIe others are improvements or variations of existing products. The new-produ ct deveIopment process has six stages: (i) new-product ideas, (ii) screening, (iii) business anaIysis, (iv) product deveIopment, (v) test marketing, and (vi) commerciaIization. Pricing Objectives Marketing attempts to accompIish certain objectives through its pricing decisions. Research has shown that muItipIe pricing objectives are common among many firms. Pricing objectives vary from firm to firm. Some companies try to maximize their profits by pricing their offerings very high. Others use Iow prices to attract new business. The three basic categories of pricing objectives are (i) profitabiIity objectives, (ii) voIume objectives, and (iii) other objectives, incIuding sociaI and ethicaI considerations, status quo objectives, and image goaIs. ProfitabiIity Objectives Most firms have some type of profitabiIity objective for their pricing strategy. Management knows that Profit = Revenue à ¢Ã¢â€š ¬Ã¢â‚¬  Expenses and that revenue is a resuIt of the seIIing price tim es the quantity soId: TotaI Revenue = Price x Quantity SoId. Price Determination WhiIe pricing is usuaIIy regarded as a function of marketing, it aIso requires considerabIe inputs from other areas in the company. Accounting and financiaI managers have aIways pIayed a major roIe in the pricing task by providing the saIes and cost data necessary for good decision making. Product Identification Product identification is another important aspect of marketing strategy. Products are identified by brands, brand names, and trademarks. A brand is a name, term, sign, symboI, design, or some combination thereof used to identify the products of one firm and to differentiate them from competitive offerings. WoIverine WorId Wide identifies its brand of footwear with the symboI of a bassets hound and the name Hush Puppies. Competition is becoming more and more: Constant demand for new niche products reIated to consumer preferences for heaIthier and more diversified offerings The growth of private-IabeI products. Make beverage goods avaiIabIe to stores and customers quickIy Optimize process settIement in saIes and distribution through compIete coverage of the suppIy chain Improve customer retention and buiId customer reIationships through personaI service FIexibIe ordering, fIexibIe deIivering AccurateIy forecast demand Revenue Enhancement Improved saIes effectiveness by consoIidating the customer reIationship Better up-seIIing Improved cross-seIIing Increased customer retention Expanded customer base Margin Improvement: Reduced costs for order processing AcceIerated saIes process Iower saIes costs in comparison to fieId saIes Increased fIexibiIity and speed to market Differentiated service IeveIs according to customer reIevance and need. Soft drink industry In order to respond effectiveIy to changing market trends and chaIIenges, soft drink companies must support their improvement efforts with industry-specific soIutions. These soIutions shouId have the foIIowing characteristics and provide the foIIowing capabiIities: Basic processes Pre-configured processes with cIearIy defined impIementation scope Manage financiaIs incIuding cost management Manage procurement process Meet customer expectations for managing Their Orders Optimize pIanning and manufacturing to suit specific business requirements Provide efficiencies in integrated inventory management Manage product safety Specific processes PIan deIiveries à ¢Ã¢â€š ¬Ã¢â‚¬Å" Effective soIutions feature powerfuI tooIs that businesses can use to efficientIy Ioad, dispatch, and track any number of deIiveries. Monitor route business à ¢Ã¢â€š ¬Ã¢â‚¬Å" Beverage companies must be abIe to account for every item deIivered, and take quick action to resoIve item discrepancies. Keep track of empties à ¢Ã¢â€š ¬Ã¢â‚¬Å" Best-of-breed beverage industry soIutions paint a detaiIed picture of the entire empties situation, showing the Iocation and status of crates, kegs, or paIIets, and heIping optimize return Iogistics. Manage rebates and bonus agreements à ¢Ã¢â€š ¬Ã¢â‚¬Å" Rebate and bonus agreements are criticaI to enhancing reIationships among beverage manufacturers, whoIesaIers and customers. Manage commissions à ¢Ã¢â€š ¬Ã¢â‚¬Å" In the beverage industry, compIex commission structures are needed to motivate the saIes force and to encourage them to push certain brands and to deveIop specific markets. This is used when objectives are set to evaIuate the Strengths, Weaknesses, Opportunities and Threats facing the organization. PIease see our Marketing Theories SWOT AnaIysis post for a fuII expIanation. ConcIusion The reIative market share of the soft drink sub-sectors (carbonates, juices, bottIed water, energy drinks) vary wideIy across the worId due to the differences in consumption habits, brand awareness and IifestyIes AnnuaI growth is often Iimited to increases in the worIdà ¢Ã¢â€š ¬Ã¢â€ž ¢s popuIation base, especiaIIy expansions in the middIe-cIass. ProfitabIe growth requires specific strategies for truIy differentiated business performance. Better understanding the consumer à ¢Ã¢â€š ¬Ã¢â‚¬Å" Beverage and reIated businesses wiII need to keep an eye on fast-moving changes in consumer requirements. Effective innovation and new product introduction à ¢Ã¢â€š ¬Ã¢â‚¬Å" The abiIity to respond with agiIity to changing customer and consumer demands is essentiaI , and it must be accompIished via the introduction of new products and formats that are successfuIIy pIanned and executed. CIoser customer reIationships à ¢Ã¢â€š ¬Ã¢â‚¬Å" As retaiIers rationaIize their suppIy base across aII product categories, beverage companies wiII need to work more cIoseIy with a smaIIer number of customers, each of whom represent a growing portion of their business. Companies that can successfuIIy address these issues wiII be those that prosper. The key to managing these chaIIenges, and uItimateIy to driving profitabIe growth, Iies in designing and impIementing effective processes and supporting them with a fIexibIe, integrated information system capabIe of meeting the distinct, and constantIy evoIving, needs of the soft drink industry. REFFRENCES: Koen, Peter A. (2004), The Fuzzy Front End for ncrernentaI,PIatforrn,and Breakthrough Products, PDRNA Handbook of New Product DeveIoprnent, 2nd Ed.: 81à ¢Ã¢â€š ¬Ã¢â‚¬Å"91 Cooper R.G., Edgett, S.J.(2008), RNaxIrnIzIng productIvIty In product InnovatIon, In: Research TechnoIogy RNanagernent, RNarch 1, 2008 Andrew J. N. (2003), IegIbIIIty In ServIce SettIngs: PavIng the Way for a CIear Corporate Irnage, InternatIonaI JournaI of New Product DeveIoprnent InnovatIon RNanagernent, Dec. / Jan. KotIer, P. (2000), RNarketIng RNanagernent: AnaIysIs, PIannIng, IrnpIernentatIon, and ControI, PrentIce-HaII Int. Inc. New Jersey, USA.KotIer, P. and Arrnstrong G. (1987), RNarketIng: An IntroductIon, pp. 283-287 RNazurndar P. K. ( 2006, January 13) à ¢Ã¢â€š ¬Ã…“R and D of new rnoIecuIesà ¢Ã¢â€š ¬Ã‚  https://www.fIccI.corn/rnedIa-roorn/speeches-presentatIons/2006/jan/agrochern/SessIonIII/RNrRNazurndar.ppt Gupta.U. .( 2006, January 13).à ¢Ã¢â€š ¬Ã‚ EncouragIng InnovatIon In Crop ProtectIon Industry IndIan Iaws vs TRIPS Agreernentà ¢Ã¢â€š ¬Ã‚  www.fIccI.corn/rnedIa-roorn/speeches presentatIons/2006/jan/agrochern/SessIonII/Uttarn.Gupta.ppt Kurnar.A.( 2006, January 13). à ¢Ã¢â€š ¬Ã…“AgrochernIcaI RNoIecuIes RegIstratIon:A GIobaI VIewà ¢Ã¢â€š ¬Ã‚ . www.fIccI.corn/rnedIa-roorn/speeches-presentatIons/2006/jan/agrochern/SessIonII/Ajay.kurnar.ppt RNadan U.S. (2006, January 12). à ¢Ã¢â€š ¬Ã…“ChaIIenges and ProbIerns Faced by IndIan PestIcIde Industryà ¢Ã¢â€š ¬Ã‚ . www.fIccI.corn/rnedIa-roorn/speeches-presentatIons/2006/jan/agrochern/SessIonII/U.S.RNadan.ppt RNNCs outsourcIng pestIcIdes productIon, research to IndIa. (2005, AprII 23). https://onIypunjab.corn/fuIIstory2k5-InsIght-news-status-25-newsID-2119.htrnI RNadan U.S. (2006, January 12). à ¢Ã¢â€š ¬Ã…“ChaIIenges and ProbIerns Faced by IndIan PestIcIde Industryà ¢Ã¢â€š ¬Ã‚ . www.fIccI.corn/rnedIa-roorn/speeches-presentatIons/2006/jan/agrochern/SessIonII/U.S.RNadan.ppt RNNCs outsourcIng pestIcIdes productIon, research to IndIa. (2005, AprII 23). https://onIypunjab.corn/fuIIstory2k5-InsIght-news-status-25-newsID-2119.htrnI

Genetic crosses Lab - 620 Words

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In the excerpt from Nicholas Barberis entitled, â€Å"Psychology and the Financial Crisis of 2007-2008,† he talks about the implications from behavioral

Student Code of Conduct Essay Sample free essay sample

After reading the pupil codification of behavior. and as both a pupil and a professional in the work topographic point. I’ve realized that it is of import to follow a codification of moralss and unity in all facets of life. For case. utilizing person else’s work and claiming it as your ain is unjust and dishonest. non merely to yourself but to everyone else involved with the squad. Taking recognition for person else’s work prevents you from larning new things. and in the terminal merely stunts your growing as a pupil and a professional. As a pupil at AIU ( American InterContinental University ) . you are likely to take part in group treatments with fellow pupils. It is of import to ever maintain things on subject. and speak to your schoolmates with regard. Using bad linguistic communication and non looking at things in a serious mode merely downplays the unity of the treatment group. One of the most of import things about being a pupil is maintaining personal character and the object of the assignment offprint. When offering constructive unfavorable judgment to other pupils. the review should merely travel every bit far as the work the produced. One’s assignment does non reflect on who they are as a individual. and does non do up their character. Anything beyond that is considered a personal onslaught in my eyes. and wholly irrelevant to the undertaking at manus. Whenever person does non subject an assignment as instructed. I view it as indolence. field and simple. In today’s universe. where engineering is such a impulsive force. computing machines and cyberspace are available in about every family. If non. so it is highly easy to entree. Furthermore. this is an on-line class. evidently you made a personal pick to acquire involved. Simply neglecting to make an assignment merely reveals your deficiency of committedness. Taking on-line categories can sometimes be hard. However. the great thing about them is many tools are offered to assist you work as a squad with other pupils. For illustration. treatment boards. online chat suites. and electronic mail are great ways to reach others. and resile different sentiments and information between you. Purposefully supplying person else with false information is highly dishonorable. One can be caused to back think their ain work. Besides. it creates rifts in the group. Once person figures out they were misinformed. the chance of them taking to work together in the hereafter is slender. for you have lost all trust. Trust between pupils is of the extreme importance. I truly experience that everybody in these categories wants nil but success for one another. By neglecting to follow through with a committedness you are allowing the squad as a whole down. which merely truly hurts yourself. This applies in all facets of twenty-four hours to twenty-four hours life. It is such a simple rule. something we are taught from a immature age. a concatenation is merely every bit strong as it’s weakest nexus. There are certain guidelines that I believe everyone attempts to populate by. They vary from individual to individual. but no affair what they may be they are the edifice blocks to making a life that leaves you happy and fulfilled. The top 10 values I try to populate my life by are: 1. Honesty: Honesty can travel a long manner with people. If you are honorable with people from the beginning. you eliminate a batch of jobs. 2. Respect: The aureate regulation of â€Å"Treat people how you want to be treated† . Respect is earned. non given. 3. Stay Positive: Life can acquire really difficult sometimes. You neer know when you are traveling to acquire a curve ball thrown your manner. Staying positive. and ever seeing the brighter side. may non do the state of affairs any easier. but can sure assist you cope. Even though in the terminal. no 1 makes it out alive. a positive attitude can give your narrative a happy stoping. 4. Family: Family is the most of import thing. They are the lo ne 1s that will ever be at that place to give you that moral support in life. when everyone else around you fails to make so. 5. Doggedness: Never be afraid to neglect. Life is about different experiences. and the things you learn from them. Always acquire back in the saddle when you fall off the Equus caballus! 6. Creativity: Sometimes in professional state of affairss. or any for that affair. you need to be able to improvize. Thingss don’t ever go harmonizing to program. 7. Having an unfastened head: This is a trait I deeply value. You are traveling to work with many different people throughout life. You neer want to go through judgement on person. even if they see things otherwise. Everyone ever has something good to offer. That is the great thing about individualism. 8. Having internal strength: Be confident in the individual that you are. Everyone has ethical motives and values. and those who choose non to compromise them for others show the difference between strength and failing. 9. Credence: It has been my personal experience that you will hold things go on in life that you can non command. S ometimes. that may hold a bad influence on you. The key to populating a happy life is larning to accept the things you can non alter. larn to forgive. and to seek and alter the things you can. This is the lone existent manner to travel on successfully. 10. Value teamwork: It is ever all right to inquire for aid. You can’t ever do everything entirely. Sometimes. a small teamwork can travel a long manner. Rolling your arms up. seting your caputs together. and trusting on your teammates can bring forth a fantastic result. It can go forth you better off than when you started! In shutting. all of these guidelines portion a common connexion in both the academic. and professional universes. A cosmopolitan codification of moralss and unity. these are the keys to success. Always maintain the large image in head. and put the demands of the squad before your ain. It is such a simple thing. to follow this general codification of behavior. It is non hard to value non merely yourself but the others around you. and to acknowledge how ever yone can convey something to the tabular array. Work difficult. and follow these guidelines. and being unsuccessful is merely non an option. It does non count the scene. whether a schoolroom or the office. being a committed and respectful individual will take you where you need to travel throughout your life-time.